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Wednesday, March 11, 2009

Finding Benefit

By Deniss Durrell

It has always been spoken that diamonds are a girl's best friend. Well, that may be valid, but for some girls their makeup is their best friend.

There are lots of different kinds of cosmetics out there, but one has begun to get more and more concern. Benefit is a kitschy and pleasant makeup line that caters to women of all ages.

Benefit was started by the Ford twins in 1976. Their objective with the makeup line was to make it pleasant and handy.

They began specializing in effective immediate fixes for every day beauty dilemmas which brought with them a great taste of playfulness. Today the Benefit cosmetic line has grown to be sold out in over twenty-five different countries around the world.

Probably the product that Benefit is known for the most is their lip and cheek stain called "Benetint." It was literally developed back in 1977, and is still one of their first sellers. However, it brings with it an insane story about how it was first created.

Formerly, the Ford twins created "Benetint" to be used by exotic dancers. The dancers used it to make their nipples look pretty as they were presenting. The Ford twins had no meaning that it would be that product that would hit Benefit cosmetics into the range of a global sense.

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