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Saturday, March 7, 2009

For Fear of Fashion

By James Gilbert Pynn

Why is it some styles of clothing make it to the window displays, while others are relegated to the bargain basement? Have you ever wondered why some coats work better with buttons rather than zippers? Why do some skirts work with leggings and other don't? There is a science to the selection, a method to the madness. Fashion is as regimented a field of study as any field of science or mathematics. Buttons, stitches, zippers, lapels, cuts, patterns -- fashion involves an unappreciated methodology that is often dismissed as raw talent.

Fashion is a multi-billion dollar industry, incorporating every occupation from fashion designers, retailers, models, seamstresses, buyers, forecasters, fashion show coordinators, store and department managers, personal shoppers and more. To be sure, fashion retailers enjoy invigorating careers in specialty stores, boutiques, national department stores, discount chains, wholesale apparel dealers and clothing design studios.

As a result, they lead unpredictable lifestyles: constantly on the go, meeting new clients, fabric vendors, seamstresses, models, buyers, and more. This means irregular hours, constant traveling, and tremendous amounts of stress. The success or failure of any given collection or campaign can make or break a fashion house, store, or vendor. To succeed, you need all the help you can get. Enter: Ashworth College.

The fashion retailing degree at Ashworth College includes in-depth studies of fashion history, direct marketing, industry trends, and client relations. Students have access to studies in consumer psychology, purchasing patterns, spending characteristics, and more. Students interested in the business of fashion are encouraged to study the global marketplace, global trends, and international fashion forecasting.

A degree from Ashworth College will help you develop your resourcefulness and imagination. Fashion is a very competitive field and fashion retailing graduates tend to have a knack for navigating the treacherous waters to success. Nothing compares to an advanced degree, and Ashworth College stands ready to help you make you future a lucrative one.

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