It is amazing to me how there are so many different fragrances on the market today with there own distinct aroma. Each fragrance has its own appeal to the consumer that buys it whether it is a richer scent or a more modest scent with a sweet aroma.
What is it that persuades a consumer to choose a certain fragrance over another? Each scent will appeal to a person in its own way and with designers rangin from Chanel to Dora the Explorer to Brittany Spears, how do you choose?
Although there hundreds, if not thousands of brands out there I believe much of the decision is based on price range. Along with the variety of perfumes, also comes a broad range in price from the very expensive to the low cost fragrances.
The range of prices are anywhere from $10-50$ per bottle for the average person and designers such as Ralph Lauren and Nautica can provide to Chanel and then to the extreme of a fragrance called the Imerial Majesty that costs around $215,000.
Now that the selection has been narrowed down by cost, what is the next factor? The smell itself and how it arouses an inviduals senses is the next factor. Although this may seem simple it is very complex and we still do not know why one scent smells good to one person and terrible to another.
It is interesting to look at the trends behind who buys what type of scent. Age and cultural factors for example are two easily distinguishable classes that tend to have a comparable preferance with in the group. So even though there is no exact science behind it there are trends that suggest broad patterns.
My conclusion to all I have researched besides the cost is this; we prefer what we prefer.
The moral to this story is that with the massive selection on the market in all price ranges, the best thing to do to find the right scent for you is to try samples until you find one you like.
What is it that persuades a consumer to choose a certain fragrance over another? Each scent will appeal to a person in its own way and with designers rangin from Chanel to Dora the Explorer to Brittany Spears, how do you choose?
Although there hundreds, if not thousands of brands out there I believe much of the decision is based on price range. Along with the variety of perfumes, also comes a broad range in price from the very expensive to the low cost fragrances.
The range of prices are anywhere from $10-50$ per bottle for the average person and designers such as Ralph Lauren and Nautica can provide to Chanel and then to the extreme of a fragrance called the Imerial Majesty that costs around $215,000.
Now that the selection has been narrowed down by cost, what is the next factor? The smell itself and how it arouses an inviduals senses is the next factor. Although this may seem simple it is very complex and we still do not know why one scent smells good to one person and terrible to another.
It is interesting to look at the trends behind who buys what type of scent. Age and cultural factors for example are two easily distinguishable classes that tend to have a comparable preferance with in the group. So even though there is no exact science behind it there are trends that suggest broad patterns.
My conclusion to all I have researched besides the cost is this; we prefer what we prefer.
The moral to this story is that with the massive selection on the market in all price ranges, the best thing to do to find the right scent for you is to try samples until you find one you like.
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