In 1994, Pamela Kaist-Levy and Gela Taylor founded a company called Travis Jeans. It specialized in maternity wear, including comfortable jeans for pregnant women. Later, Travis Jeans would transform in to Juicy Couture.
Their first product line were maternity jeans. They took old pairs of Levi jeans and placed elastic around the waist to make comfortable pregnant pants. When Melanie Griffith was sighted wearing them, the jeans became an overnight success.
But Juicy Couture is best known for its cloth and cashmere tracksuits. Coming in a range of colors, they are not your average daggy tracksuits. They are designed to show off the body's curves and are a little cheeky with "Juicy" printed on the bum.
Juicy Couture was first company to bring out tracksuits that had sex appeal. They enabled any woman to look like they'd been handing out with Madonna in the gym. As more and celebrities began to be photographed wearing Juicy, LA began to fill with women wearing the trademark tracksuit.
The company's advertising relies exclusively on celebrities. Juicy gives free lines of clothing to celebrities and let their photographs in magazine do the rest.
Juicy was taken over by Liz Claiborne in 2003, with Skaist-Levy and Taylor remaining co-presidents of the company. The brand is now one of Claiborne's most successful.
The Juicy Handbag Range
Are you a celebrity looking for a handbag to carry your small dog in? The Embroidered Terry Pet Satchel is the ultimate in designer pet carriers, with mesh windows, a comfy cushion and leather trims. You and your dog will look great!
For a chic look, the Juicy Couture 'Link Tycoon' Bowler Handbag features subtly textured leather, shaped into a softly pleated bowler styled with a chunky chain and logo detail at the front.
The Juicy 'Daisy - Baby Fluffy' is an embroidered terry satchel featuring beads, leather piping, buckled handles and wooden beads. Perfect for that rich, celebrity look.
Their first product line were maternity jeans. They took old pairs of Levi jeans and placed elastic around the waist to make comfortable pregnant pants. When Melanie Griffith was sighted wearing them, the jeans became an overnight success.
But Juicy Couture is best known for its cloth and cashmere tracksuits. Coming in a range of colors, they are not your average daggy tracksuits. They are designed to show off the body's curves and are a little cheeky with "Juicy" printed on the bum.
Juicy Couture was first company to bring out tracksuits that had sex appeal. They enabled any woman to look like they'd been handing out with Madonna in the gym. As more and celebrities began to be photographed wearing Juicy, LA began to fill with women wearing the trademark tracksuit.
The company's advertising relies exclusively on celebrities. Juicy gives free lines of clothing to celebrities and let their photographs in magazine do the rest.
Juicy was taken over by Liz Claiborne in 2003, with Skaist-Levy and Taylor remaining co-presidents of the company. The brand is now one of Claiborne's most successful.
The Juicy Handbag Range
Are you a celebrity looking for a handbag to carry your small dog in? The Embroidered Terry Pet Satchel is the ultimate in designer pet carriers, with mesh windows, a comfy cushion and leather trims. You and your dog will look great!
For a chic look, the Juicy Couture 'Link Tycoon' Bowler Handbag features subtly textured leather, shaped into a softly pleated bowler styled with a chunky chain and logo detail at the front.
The Juicy 'Daisy - Baby Fluffy' is an embroidered terry satchel featuring beads, leather piping, buckled handles and wooden beads. Perfect for that rich, celebrity look.
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