Urban Outfitters seems to be a prestigious name in retailing, but it wasn't until just a few days ago that I learned about Anthropologie. If you haven't heard, seen, or been in an Anthropologie retail store, you are missing an experience, I kid you not.
After visiting the store, I dug up some numbers that shocked me. Here's one that really left an impression: the typical Anthropologie customer spends eighty minutes in the store per visit. Eighty -- that's one and a third hours on each visit. How much time do you think the average customer spends with other retailers? Fifteen minutes. That's an amazing number that should convey loads about the feel of the stores.
Anthropologie was formed to capitalize on patrons of the Urban Outfitters chain who outgrew UA's fashions. As such, the target customer for Anthropologie clothing is a 30 to 40'ish sophisticated woman with high disposable income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll probably hear . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are steep, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about all of the clothing you find in a retail location is limited edition. Heck, they even have a good selection of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items scattered about, but that leads to an opportunity for buyers: namely, sales racks. There are quite a few sale items if you don't mind hunting, which I'm sure is partly responsible the average length of stay.
What impresses me the most about Anthropologie clothes is the distinctive styling. Their clothes include a lot of flowery prints, laces, and delicate details, but look classy and sophisticated at the same time. The feeling that I get is that it's a clothing line for beautiful women who don't feel they need to reveal half of their bodies to look attractive. Home run, I'd say.
If you're really looking for a bargain, you can find discount Anthropologie clothing online - not through the Anthropologie store, but through other retailers. I can't imagine that these items are wholesale, and with the high turnover in clothing, I would doubt it's made up of last season's items either, but the price is attractive!
Here's the bottom line: if you haven't yet shopped in an Anthropologie store, find out if there's one in the vicinity. It really is a great shopping experience. But beware of the prices!
After visiting the store, I dug up some numbers that shocked me. Here's one that really left an impression: the typical Anthropologie customer spends eighty minutes in the store per visit. Eighty -- that's one and a third hours on each visit. How much time do you think the average customer spends with other retailers? Fifteen minutes. That's an amazing number that should convey loads about the feel of the stores.
Anthropologie was formed to capitalize on patrons of the Urban Outfitters chain who outgrew UA's fashions. As such, the target customer for Anthropologie clothing is a 30 to 40'ish sophisticated woman with high disposable income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll probably hear . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are steep, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about all of the clothing you find in a retail location is limited edition. Heck, they even have a good selection of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items scattered about, but that leads to an opportunity for buyers: namely, sales racks. There are quite a few sale items if you don't mind hunting, which I'm sure is partly responsible the average length of stay.
What impresses me the most about Anthropologie clothes is the distinctive styling. Their clothes include a lot of flowery prints, laces, and delicate details, but look classy and sophisticated at the same time. The feeling that I get is that it's a clothing line for beautiful women who don't feel they need to reveal half of their bodies to look attractive. Home run, I'd say.
If you're really looking for a bargain, you can find discount Anthropologie clothing online - not through the Anthropologie store, but through other retailers. I can't imagine that these items are wholesale, and with the high turnover in clothing, I would doubt it's made up of last season's items either, but the price is attractive!
Here's the bottom line: if you haven't yet shopped in an Anthropologie store, find out if there's one in the vicinity. It really is a great shopping experience. But beware of the prices!
About the Author:
To help other designer clothing hounds find authentic clothing and accessories at discount prices, Smruti runs direct-to-buyer web sites for two of her favorite brands, discount Gucci bags and Anthropologie clothing. Visit today to find a huge selection of designer items at rock-bottom prices.
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