Debaufre proudly announces a new partnership with Joe Urich, the original owner and editor of Hr:Watches Magazine. Urich joins the team to bring his expertise and insight to the business model of Debaufre, and to share his uncensored opinions about the current state and future predictions of the watch industry. "Urich adds a tremendous value to Debaufre, considering his history of publishing the Urich View of the watch industry in Hr:Watches Magazine which in turn created a real connection with watch enthusiasts because of its honesty, we believe our customers will welcome Urich as someone to turn to for an unbiased voice." says Alldaron, VP of Debaufre, "Thanks to the help and support of our customers, Debaufre has grown to a larger company much faster than we expected. This partnership with Urich will boost our reach even further and improve customer satisfaction by bringing a recognized voice to the team." he continues.
Urich founded Hr:Watches Magazine in the mid 1990's, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Watch collectors and casual enthusiasts alike welcomed the magazine as a fresh approach. Of course Urich shook things up, showing no favoritism, sharing with his readers the benefits and shortcomings of the watch industry as seen from his point of view.
Mid 2005, Debaufre launched in the U.S., focusing on selling via the internet and establishing brand recognition before approaching watch retailers for mass distribution. "There are plenty of amazing companies catering to the retailers", says Alldaron, "and we wanted to focus on the consumer with direct selling." Against all odds and faced with skepticism for launching Debaufre into an unproven online marketplace, which of course went against all conventional wisdom, Debaufre proved this marketing concept is a formula for success.
The Online Generation is a new type of consumer, with new habits and a new mentality, realizing the internet eliminates retail store delay and decreases expenses to a watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has maintained a strong foothold in the watch industry as the major brand catering to the Online Generation and has built a tremendous following, even receiving plenty of repeat customers and lots of word of mouth.
The attention and criticism Debaufre receives merely proves that the new concept of online branding and direct sales, which Debaufre is focusing on, works and is the future of the watch industry. It's all going online. Urich believes in the vision of Debaufre, he joined to contribute uncensored insight and expertise about the watch industry as an insider. "I like the approach and vision of Debaufre, really taking a personal interest in the people they do business with, you feel at home buying from them." says Urich.
The blog by Urich, read the words, be inspired by the outlook and excited by the predictions. Check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich
Urich founded Hr:Watches Magazine in the mid 1990's, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Watch collectors and casual enthusiasts alike welcomed the magazine as a fresh approach. Of course Urich shook things up, showing no favoritism, sharing with his readers the benefits and shortcomings of the watch industry as seen from his point of view.
Mid 2005, Debaufre launched in the U.S., focusing on selling via the internet and establishing brand recognition before approaching watch retailers for mass distribution. "There are plenty of amazing companies catering to the retailers", says Alldaron, "and we wanted to focus on the consumer with direct selling." Against all odds and faced with skepticism for launching Debaufre into an unproven online marketplace, which of course went against all conventional wisdom, Debaufre proved this marketing concept is a formula for success.
The Online Generation is a new type of consumer, with new habits and a new mentality, realizing the internet eliminates retail store delay and decreases expenses to a watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has maintained a strong foothold in the watch industry as the major brand catering to the Online Generation and has built a tremendous following, even receiving plenty of repeat customers and lots of word of mouth.
The attention and criticism Debaufre receives merely proves that the new concept of online branding and direct sales, which Debaufre is focusing on, works and is the future of the watch industry. It's all going online. Urich believes in the vision of Debaufre, he joined to contribute uncensored insight and expertise about the watch industry as an insider. "I like the approach and vision of Debaufre, really taking a personal interest in the people they do business with, you feel at home buying from them." says Urich.
The blog by Urich, read the words, be inspired by the outlook and excited by the predictions. Check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich
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