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Friday, January 16, 2009

Nike Dunks are back!

By Jay Wayne

Nike has long been one of the great innovators and trends setters in the sneaker market. They started by turning the hottest player in the country into a sneaker line that just destroyed the competition and never looked back. The Nike swoosh has been synonymous with quality and 'must have' items from just about the first day they came into the sneaker business. Their slogan, 'just do it' often translated to the youth of America as 'got to have it'.

Nike is now digging deep into their past and bringing back the sneaker that put them on the map, the Nike Dunk. 20 years ago, this sneaker took the market by storm and it is sure to have the same impact today. They are not only bringing back the original, but have also improved on it by releasing a total of 6 different models: Vintage, Premium, Supreme, Dunkesto, High and Low. While they each are rooted with the original sneaker, they feature some modern day twists that will have you running out to the store to get a pair.

You don't need a time machine to go back 20 years, simply slip on a pair of Nike Dunk Vintage sneakers and you are transported back to the 80s when he dominated the courts. The sneakers are treated to look like they just walked off the court instead of coming straight out of a box. All the original materials of the period are used in their construction including a retro outer and uppersole.

If you want a great classic with a touch of modern technology, the Nike Dunk Premium is exactly the sneaker for you. Incorporating Zoom air padding, and eco-leather tongue and breathable mesh, Nike has brought this great sneaker into the modern day. While the original is still a very good shoe, this makes it a great one.

The Supreme combines all the great achievements of the sneaker company into the classic shoe. The black leather upper and raised a leather label on the tongue along with the Zoom Air unit will have you drooling just like you did the first time he saw a pair of Jordan's. If there was ever an argument that sneakers can be a work of art, this is it.

The Dunkesto is not meant for the weak. This is a shoe for a dominating player on the gym floor. Using it anywhere else would be a pure crime. This shoe has adjustable Velcro, a flexible Zoom Air unit, clean lines and a lining of Kuma Mesh. This model not only brings the Nike Dunk into the modern area, it has it leaping far ahead into the future. This sneaker is the 'godfather' of sneakers and the absolute must have for any serious ball player.

A feature combining all the best from the past in modern times is the Nike Dunk High (also comes in a low model). The outsole features the exclusive Nike Dunk Core, which has been slightly redesigned to turn this into a modern day shoe. Having a padded sole and handcrafted upper along with a tongue that is made of cool match and phone makes this one of the hottest shoes in the market.

If you choose to go old school with the vintage sneaker or come into the 21st century with the Dunkesto, you will still have the look of this incredible 1980s sneaker. As it was true then, it is still true today that unless you're wearing Nikes, you're not wearing anything close to the best in the business.

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