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Tuesday, April 22, 2008

Look Good with Ray-Ban Sunglasses

By Richard Hurley

Ray-Ban was founded in 1937 by Bausch & Lomb after lieutenant John MacCready asked them to make a pair of sunglasses that would not only protect his eyes from the damaging effects of the sun but also look good. Today, they are the world's best selling sunglasses.

Originally popular among United States Air Force pilots, they became a designer fashion brand in the USA when General Douglas strode on to a Philippines beach wearing Ray-Ban eye wear during World War II. Today, the sunglasses are seen in hundreds of films and are popular among celebrities.

Ray-Ban has truly set the standard for excellence in eyewear and they consistently combine great styling with quality and comfort to produce some of the best sunglasses in the world. A leading brand in high quality sunwear, Rayban sunglasses have always been incredibly popular. Traditional styling, a clean cut design and high quality materials are all trademarks of Rayban sunglasses.

Rayban Style

The two most imitated sunglasses in the globe are Ray-Bans - the Aviator and Wayfarer.

Naval aviators found that the Aviator sunglasses not only look great but also served a necessary function. The white marks below their eyes caused by the goggles that they wore were covered by the over sized glasses and also allow enough sun light through the tan the marks themselves. A cigarette could also be held in place by the bar across the nose.

Aviators sunglasses are designed to cover the entire eye and to stop sunlight reaching the eyes from the side of the glasses.

In 1952, sunglass designer Raymond Stegeman invented the Wayfarer for Baush and Lomb. The first pair of eyewear to use plastic, it was a radical new look.

Like the Avaitors, the Wayfarer was originally marketed to be used by pilots. But as female celebrities such as Kim Novak and Marilyn Munroe began to photographed wearing the new eyewear, the glasses quickly became popular among women. Audrey Hepburn wore a pair in the movie "Breakfast at Tiffany's", furthering the sunglasses popularity.

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