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Wednesday, June 25, 2008

Christian Audigier - A Fashion Legend

By Travis Greenbaum

Look online or in magazines any day and you can see celebrities wearing Christian Audigier clothing. Stars such as Britney Spears, Ludacris, Jessica Alba, Usher, Heidi Klum, and many more are frequently photographed wearing Audigier's designs. Pretty much everyone knows who Christian Audigier is these days-he is one of the biggest names in the fashion world. Between his work with Von Dutch and his collaborations with Ed Hardy, Audigier has definitely made a name for himself.

Audigier is quite a big fish in the big pond of fashion-nearly everyone knows of his clothing. Currently, Audigier has seven very successful, well-established clothing lines: 'Ed Hardy,' 'Christian Audigier,' 'Crystal Rock,' 'SMET,' 'Chuck Boyd,' 'C-Bar-A,' and 'Paco Chicano.' Each of Christian Audigier's clothing lines is unique, and each has helped to build the Christian Audigier clothing brand into one of the biggest of the fashion world.

However, Audigier didn't just build his own clothing lines without cutting his teeth elsewhere first. He began working with denim when he was younger, as he had a dream of becoming a rock-and-roll star. The collection he designed-which he has said was inspired by the Rolling Stones-was discovered by an executive at 'MacKeen Jeans.' This led him to a long and interesting career working with designer jean companies. Audigier worked with 'Levi's,' 'Diesel,' 'Bisou Bisou,' 'American Outfitters,' and 'Fiorucci' clothing companies-and, at each company, he became a driving force within the company. This is why people even today call Audigier, "The King of Jeans." His skills in working with denim can be seen in many of the Christian Audigier clothing creations for his various clothing lines today.

Next, Audigier began to work with the Von Dutch Company. Many people in the fashion world credit Audigier with bringing Von Dutch to the forefront of the fashion world-without Audigier, they say, Von Dutch may not be on the fashion map. Nowadays, Christian Audigier clothing lines still sell trucker-type hats; however, they are much different. These hats have Ed Hardy tattoos artfully embroidered on them. Examples include Christian Audigier monograms, skulls and cross bones, cannabis leaves, and panthers. The tattoos on these hats are much like those on the other items sold in the Christian Audigier clothing lines.

Upon leaving Von Dutch, Audigier wanted to build a clothing line around the idea of tattoos. He decided to do an internet search for "famous tattoo artist," and it is through this method that he found Don Ed Hardy. The rest is history-Audigier and Hardy formed a partnership and named the clothing line 'Ed Hardy.' Now, Christian Audigier clothing items can be found with many different types of Ed Hardy tattoos on them. People can purchase t-shirts, hoodies, and more with these tattooed designs.

Not many clothing lines can say that they appeal to men and women of nearly any age; however, Christian Audigier can certainly say that about his clothing lines. Celebrities as well as people among all walks of life enjoy wearing his pieces. Christian Audigier clothing is not just about garments-it is about culture.

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