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Thursday, June 26, 2008

Christian Audigier - Rocker Design and Hollywood Lifestyle in One

By Travis Greenbaum

Nearly everyone has heard of Christian Audigier these days. After all, who hasn't seen a celebrity wearing one of those Von Dutch trucker hats? Stars are photographed on a daily basis wearing Christian Audigier clothing. People like Marilyn Manson, Jaime Fox, Mariah Carey, Snoop Dog, and Missy Elliot love to wear his Ed Hardy tattooed hoodies and t-shirts. Christian Audigier has certainly developed quite a following-both among celebrities and among everyone else.

Audigier has several unique fashion lines-not just one. In fact, he has a total of seven different clothing lines--'Ed Hardy,' 'Christian Audigier,' 'Crystal Rock,' 'SMET,' 'Chuck Boyd,' 'Paco Chicano,' and 'C-Bar-A.' Why so many clothing lines? Well, each is distinctive; each has its own signature styles and specialties. Each allows Audigier to explore a different avenue of the fashion world and to make the Christian Audigier clothing brand appeal to more people.

However, Audigier didn't just build his own clothing lines without cutting his teeth elsewhere first. He began working with denim when he was younger, as he had a dream of becoming a rock-and-roll star. The collection he designed-which he has said was inspired by the Rolling Stones-was discovered by an executive at 'MacKeen Jeans.' This led him to a long and interesting career working with designer jean companies. Audigier worked with 'Levi's,' 'Diesel,' 'Bisou Bisou,' 'American Outfitters,' and 'Fiorucci' clothing companies-and, at each company, he became a driving force within the company. This is why people even today call Audigier, "The King of Jeans." His skills in working with denim can be seen in many of the Christian Audigier clothing creations for his various clothing lines today.

Next, Audigier began to work with the Von Dutch Company. Many people in the fashion world credit Audigier with bringing Von Dutch to the forefront of the fashion world-without Audigier, they say, Von Dutch may not be on the fashion map. Nowadays, Christian Audigier clothing lines still sell trucker-type hats; however, they are much different. These hats have Ed Hardy tattoos artfully embroidered on them. Examples include Christian Audigier monograms, skulls and cross bones, cannabis leaves, and panthers. The tattoos on these hats are much like those on the other items sold in the Christian Audigier clothing lines.

After leaving Von Dutch, Audigier decided he wanted to work on a clothing line based around tattoos. So, he did a Google search for "famous tattoo artist" and found Don Ed Hardy. Audigier formed a partnership with Hardy and shortened his name to just 'Ed Hardy' for the name of the clothing line. Hardy's designs were then placed on hoodies and t-shirts. Among all of the items being sold in the under the Christian Audigier clothing brand, these continue to be some of the best-selling items.

Not many clothing lines can say that they appeal to men and women of nearly any age; however, Christian Audigier can certainly say that about his clothing lines. Celebrities as well as people among all walks of life enjoy wearing his pieces. Christian Audigier clothing is not just about garments-it is about culture.

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