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Monday, February 9, 2009

Growing Fashion Consciousness On The Beach

By Randy James

Just about everyone enjoys going to the beach and having a great time, especially during the summer months. There are so many things that one can do at the beach, such as the usual swimming and sun tanning, or surfing and riding speed boats. It is a perfect opportunity for familes to get together and bond as well.

Dressing up and heaving kits and items along are all part of the process when making a trip to the beach. Some of the popular attire are common ones like swimwear and shorts. You might also need to bring along items like sunblock, surf boards, sunning beds and umbrellas.

One of the most popular items would be the board short. Originating as the lower body apparel of choice for surfers, it has now become a mainstream clothing piece worn not only on the beach, but also in other casual situations. It is now recognized as a bona fide fashion item by both men and women.

In order to understand the full impact of the board short on the fashion world, one just needs to look at the mindboggling number of brands that have them as one of their main products. Many of these are the popular surf brands such as Billabong, Hurley and Roxy. With evolving manufacturing technology, boardies have also started to incorporate better quality materials over the years.

Swimwear for women is also something that is increasingly fashionable over being practical. Ladies often go through hours of exercise and diets so that they can fit into the latest swimsuits. They want to be seen in good apparel that allow them to flaunt their bodies at the same time.

Wearing sunglasses or visors has also become part of the get-up on the sandy coasts. While some might be doing it for practical reasons, others want to be seen as part of the 'in' crowd with a pair of cool shades. It is no longer unheard of for someone to spend a few hundred dollars on a pair of Ray Ban or Oakley shades.

Beach footwear has not been spared the fashion treatment. There are many brands nowadays that have introduced sandals for outdoor activities by the sea. Croc comes to mind as one of the forerunners for the most comfortable and bright looking sandals on sand.

A day out on the beach may not just be about having fun. You can look and feel good doing so at the same time. This can be achieved by dolling yourself up in the latest beach fashion.

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