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Friday, February 13, 2009

The Old Masters in Paris: Still Alive in spite of Economic Crisis

By Benedict Singh

The news today is giving out a troublesome report " it says that haute couture is vanishing. The majority think this way because of the current global recession, and it worries people who still practicing this fashion style.

Haute couture consists of a select few dyers, feather makers, and the creative mind of a few couturiers. Paris is believed to be one of the fashion capitals of the world. It gave rise to big fashion labels such as Chanel, Dior, and Yves Saint Lauren.

Coco Chanel's Chanel

Chanel recently announced the layoff of its 200 temporary employees, shocking the whole fashion world. The news fell like a bombshell as many believed the type of people that purchase Chanel are not effected by the global economy.

The report of the layoffs first came from the trade unions. However, when it was finally confirmed by Chanel owners (Wertheimer family), who never spoke about their business publicly, it was indeed shocking.

Karl Lagerfield, who is a respected designer and creator of ready-to-wear and haute couture collections from Chanel, was asked if the existing global recession has had any negative effects on the forthcoming Spring couture season. His reply was simply only on the conversation.

Moreover, he said that theres always a customer for exceptional clothes: the girl dreaming of haute couture wedding dress or the daughter and wife of an oil billionaire, etc. Included in Chanels recent collection are: white wool jackets (narrow, squared-off shoulders) worn with the new A-line skirt which gives a split-front illusion.

Yves Saint Laurent (YSL)

Ten years ago, Yves Saint Laurent previous chairman described haute coutures contemporary problem calling it the opposite of business. He said that these days, people find it hard to grasp the real value of an elegant couture show, which is to create one-of-a-kind, exquisite clothes using various needle crafts.

Christian Dior

Sidney Toledano who is the chief executive of Dior is somewhat more positive. Sidney says that Dior received an increase in haute couture customers over the past two years. The numbers are a quite small, it is still an increase. He concluded We just have to give more sense of work in what we do.

John Galliano, the design director of Dior, recently showed off his latest collection which had a palette or pinks and pale blues with an odd slash of scarlet and a lot of off-white. The rippling skirts and jackets are designed to flatter the waist and face, especially when worn with a pair of trousers or softer skirts. The designer also showed off swaged ball gowns, satin slim cocktail dresses that have open necklines, half-hidden corset, and a dollop of draping.

A decade from now it is forecast that it will be unlikely if there are more than 2-3 design houses producing haute couture collections two times a year. The cost of the skilled labour to make a suit or dress entirely by hand will be a major factor in its demise. However fashion world hopes that these predictions will not come true and the old masters in Paris will still stay alive (and even thrive) in spite of the economic downturn.

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