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Monday, March 16, 2009

The Advantages of Benefit

By Deniss Durrell

It has always been said that diamonds are a girl's best friend. Well, that may be true, but for many girls their makeup is their best friend.

There are large numbers of various brands of cosmetics out there, but one has begun to get more and more attention. Benefit is a kitschy and pleasant makeup line that helps to women of all ages.

Benefit was created by the Ford twins in 1976. Their purpose with the makeup line was to make it enjoyable and handy.

They began specializing in effective quick fixes for every day beauty dilemmas that brought with them a great sense of playfulness. Today the Benefit cosmetic line has grown to be sold in over twenty-five different countries across the globe.

Maybe the product that Benefit is popular for the most is their lip and cheek stain named "Benetint." It was literally developed back in 1977, and is still one of their highest sellers. Yet, it brings with it a crazy story about how it was first developed.

Originally, the Ford twins concocted "Benetint" to be used by glamorous dancers. The dancers applied it to make their nipples look beautiful while they were playing. The Ford twins had no purpose that it would be that product that would launch Benefit cosmetics into the field of a global impression.

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