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Saturday, September 13, 2008

Is Your T-Shirt A Window To Your Soul?

By Simone Therabeault


Your t-shirt called. It wants its voice back. Yes, the tees of today aren't satisfied with being just a simple color-coordinated fit to your ensemble. The modern tee wants to be seen and heard.

Graphic t-shirts of today are stepping out of the wardrobe and into the spotlight. With your chest as their platform, tees are yelling, insulting, and joking their way into our hearts. These tees aren't afraid to tell it like it is, and by doing so, they give us a glimpse into the twisted minds of others.

A humorous or rude t-shirt can evoke laughter from classmates or sneers from strangers, but what it tells others about yourself is often more revealing.

There's a reason why so many of these humor tees are seen in movies nowadays. They explain everything we need to know about a character's personality without the narrator having to actually state it explicitly.

You simply can't watch a good slacker movie these days without seeing a main actor wearing a cool, and often profane, graphic tee. Every modern-day coming of age flick, from Knocked Up to Superbad to Juno seems to feature one.

Some of these crazy shirts reference the wearer's sexual philosophy (e.g. "Hit it and Quit it"), while other tees make subtle cultural statements about the meaning of marriage (See: Game Over). The common thread in all of these funny or offensive t-shirts is that they get the message across without saying a word.

This casual fashion meets quasi-philosophy movement is the fastest growing trend in clothing industry.

Yes, we've quickly become a nation of walking billboards. One where a proper sartorial display of crude wit and urban sophistication can break the ice and gain you instant acceptance into the cool crowd.

It's guerrilla marketing at its finest. And the only product you're branding is you.

There are many hidden layers of your personality that are waiting to be revealed by the right choice of shirt. Choose wisely.

Forget playing it safe, wear your emotions on your shirt and buy something that fits your real personality to a tee.

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